Broadcasters from 28 different markets are travelling to Barcelona to create content around the match.
ELCLASICO is the biggest match in club football and the first meeting between FC Barcelona and Real Madrid of the 2026/27 LALIGA EA SPORTS season is just around the corner. The two historic rivals will face off at the Spotify Camp Nou, with kick-off at 21:00 CET on Sunday October 25th. Click this link https://a.meridianbet.ke/c/C7pYjz to start gaming and stand a chance of winning big with Meridianbet.
Yet, the impact of ELCLASICO goes far beyond the 90 minutes. In the hours and days before the game, broadcasters and influencers will be creating content in the city and sharing it with fans around the world. For this edition, 28 operators from 28 different markets are travelling to Barcelona to cover the match and the many storylines surrounding it. Beyond those travelling to the city, the official ELCLASICO campaign spot is being distributed to more than 90 broadcasters worldwide, while its key visual has been adapted into more than 50 different formats.
In the 2025/26 season, more than 1,200 media accreditations were handled across the two league matches between Los Azulgranas and Los Blancos, and interest remains sky high this campaign, as José Mourinho returns to the fixture looking to end Hansi Flick’s impressive recent record in ELCLASICO.
A week of ELCLASICO activities in Barcelona
Barcelona will host several events across the city in the days leading up to the game and on matchday itself. The centrepiece will be the LALIGA and DAZN Fan Zone at the Plaza de la Odisea at the Maremagnum shopping centre, open from October 23rd to 25th. There, fans, media, broadcasters, creators and sponsors will come together to enjoy a range of activities, including meet and greets with ex-players Marcelo and Jordi Alba, live DAZN shows, the launch of the PUMA ELCLASICO NITRO ball, football challenges, immersive and AI-powered experiences, sponsor activations and even more entertainment options for all ages.
With the support of LALIGA, the international broadcasters who are travelling to Catalonia for the game will be able to film all kinds of content, from exclusive interviews with club ambassadors and LALIGA legends to live broadcasts and bespoke features tailored to their own markets and platforms.
Broadcasters are coming from the United States, Latin America, Africa, the Middle East, France and many other countries across Europe and beyond, and they’ll have access to premium production spaces in the city. Moreover, around 20 international creators and on-screen talents will also be in Barcelona, producing additional content adapted to their respective audiences and platforms and further extending the global reach of ELCLASICO.
Interest across the globe
ELCLASICO is a fixture that football fans from all corners of the world mark on their calendars as soon as the LALIGA EA SPORTS schedule comes out. The teams’ most recent meeting came at Spotify Camp Nou on May 10th, when a 2-0 Barça victory clinched the LALIGA EA SPORTS title.
That game was watched by millions around the world. In fact, in the United States it was the most-watched ELCLASICO in ESPN’s history, delivering 1.3 million combined viewers across ESPN, ESPN Deportes, and ESPN+ (English only).
For this edition, American fans will be able to enjoy watch parties linked to Walmart and Lowe’s, while other international initiatives taking place around the game include activations with CazéTV in Brazil, watch parties in Chile and Colombia, dedicated digital campaigns in China and across the Asia-Pacific region, and content and fan engagement activities in Africa and the Middle East. Further events, broadcaster collaborations and sponsor activations are also planned across other markets including Argentina, Mexico, Singapore, South Africa and Jordan, helping to extend the reach of ELCLASICO around the world. With so much activity and content centred on this one game, it’s clear to see why ELCLASICO is considered the biggest fixture in club football.
